4/1/2023 0 Comments Urszula kotowska droplr blog![]() ![]() You can match feature requests or satisfaction levels with user behavior, see which customer journeys cause the most dissatisfaction, and more.Īnonymous surveys don’t allow you to reap these benefits. Non-anonymous online surveys let you compare your survey response with different data sets.įor example, the integrations available for your survey software might make it possible to send your survey responses to other tools that collect customer data. No opportunities for deeper data analysis So, you cannot clarify the issue with the customer nor offer extra guidance to the customer support specialist at fault. If your survey is anonymous, you won’t find out which interaction led to this feedback. There’s no way to correlate anonymous survey responses with customer journey points.įor example, let’s say someone has complained about your customer service in their response to an open-ended question. With no information on the respondents, you won’t be able to follow up with people who give you negative feedback.Īnd if you don’t help them fix their problems or offer compensation, you won’t be able to change their minds or prevent negative word of mouth. What are the cons of anonymous surveys? No way to follow up If your new audience is sure you won’t pester them with ads or pass their data around once they take your survey, they will be more likely to answer. ![]() However, there are some situations in which anonymity can boost response rates-for example, when you have no trusted customer base that knows what to expect from you. The studies about the influence of anonymity on the response rates are inconclusive. The same goes for employee surveys, where the respondents may fear retaliation if they say something negative about their company. For example, people will be reluctant to share their medical history unless they’re certain their answers aren’t connected to their names. Get more honest feedbackĪnonymity may grant your respondents the courage to share their honest insights and opinions. What’s more, you and other teams in your company will also be able to objectively analyze survey results if you cannot recognize particular customers. Or when they don’t have to worry about being pursued by your customer success team after negative feedback. Your audience is more likely to give honest responses when they don’t try to impress anyone. If your respondents are confident their answers cannot be traced back to them, you can benefit in the following ways: Avoid response biasĪnonymous surveys will let you minimize the risk of survey response bias. What are the benefits of an anonymous survey? However, the data remains publicly unavailable and accessible only to chosen administrators. Unlike anonymous surveys, confidential surveys link the survey data to personal information. A good survey software should have AWS compliance and GDPR compliance. No Personally Identifiable Information (PII) is collected-such as demographics, email, IP address, device, submission date, or any other data that makes it possible to identify the respondent.įull data security is crucial to creating a truly anonymous survey. ![]() An anonymous survey is a survey that allows the participants to keep their identities private.
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